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READ MY STORY OF THE MONTH:

ABOUT ME

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My name is Alexandr Gorokhovskiy, I am a drinks industry professional with almost 20 years of experience in international spirits marketing, advocacy, and education. During my career, I have worked with many great brands such as Jameson, Absolut, Ballantine’s, Chivas Regal, Royal Salute, Aberlour, The Glenlivet, Beefeater, Avión, Olmeca Altos, Havana Club, and Martell. The latter assignment brought me to my new hometown of Cognac (France), where I now run an independent consultancy providing brand equity building services for various drinks companies. 

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