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Liquid gold, or why archives should matter to drinks companies
Building on insights from my attendance of the BAC/BACS 2024 conference, let’s explore how archives can create value for drinks companies.
Nov 22, 202412 min read


How a tiny insect changed the fortunes of the world’s most longed-for spirit
In this article we will look into how a deadly louse from America has almost killed cognac and reshaped the world of spirits.
Jul 1, 202416 min read


Hors d'âge: is armagnac really France’s oldest brandy?
It is a common belief that distilling industry was in place in Armagnac way earlier than in Cognac. But is this actually so?
May 14, 202412 min read


Enlightened drinking: distilled spirits in eighteenth-century Paris
Although early French brandy trade is usually associated with foreign demand, eighteenth-century Parisians also regularly drank spirits.
Apr 11, 202414 min read


Dutch merchants, sweet wine, and the beginnings of the cognac industry
The Dutch played a key role in the emergence of cognac. But how did this occur? What was it exactly that they did? When? And why the Dutch?
Jan 7, 202421 min read
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